Am I the only person who needs an address when being invited to an event?
I don’t know if it is a Nashville thing, or a Southern thing, or just a thoughtless thing, but I keep seeing invitations to events and they tell the name of the place but not the address.
There was a medieval group I belonged to that had its meetings “at the Shoney’s near Opryland.” This was the information on the group’s website, open to members and nonmembers. That line tells me nothing. I had never been to Opryland. I didn’t know where it was in relation to where I live, and I certainly didn’t know where the Shoney’s was in relation to that. I understand that Opryland is huge, so the Shoney’s could be anywhere around there. I finally figured it out by going to the Shoney’s website, looking up the addresses of all the Shoney’s in Nashville, then looking up the address of Opryland and comparing.
Is it so hard to put the street address?
Think of how many people might have been interested in joining this group who didn’t because they didn’t know where to meet. Then, once the person is inside the Shoney’s, where do they go? Further directions need to state something like “In the group meeting room” or “ask for the SCA group”.
Don’t assume. If people knew where you were meeting, they wouldn’t need to look it up on the website.
In Nashville, they often tell you where something is by the name of the building and not the address. “The concert is at the War Memorial Building”. This is useless. It might be at “Citizen’s Plaza” or “The TPAC building”. Lots of buildings downtown have names apparently. They also have addresses, but event organizers never share them.
If you want more people to go to your event, give as much information as possible. Assume your audience isn’t from around there. Think about it from their perspective. Sure, you are in the middle of this event and you know all about it, but they don’t. If you want it to be a success, share as much as possible. Oversharing is better than undersharing.
Tell the exact street address. Don’t just give a name of the site. Give that too, but not just that. Provide a map if possible.
Tell what the age range is. Are children allowed? If it is adults only, do you have babysitting arranged on site? It is only for children?
Is there a fee? How much? What payment forms are allowed? If you only take cash, tell that. Plenty of people don’t carry cash these days.
When will it start and end?
Is there a form that participants will need to print out and bring with them?
Are there any special things that participants need to bring – food, musical instruments, chairs?
You will avoid a lot of frustration if you tell people as much as you can. Assume (correctly) that they know nothing about what you are planning, and share it. Sure, there is only so much you can put on a flyer. You could put a link on your flyer, but not everybody has access to the internet all the time. Take the time and the space and put as much as you can on there. And give a contact phone number and a name.
If you don’t have enough information on your event page, you might as well not have the event.