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Re-branding

Finally, on a Wednesday they walked through the door at the bottom of the garden. On the other side, all identity was erased. No longer defined by race, or gender, or religion, or nationality … anything. This meant the pros as well as the cons. It all had to go. Now just a number, X17359 was a little sad, because some of the old identities were useful and conferred a bit of priviledge. But there was no way to separate the wheat from the chaff with this process. It all had to be burnt away in the purifying fires of re-branding. Even the new “name” was as un-unique and vague as possible, with no accompanying meaning for or against. The “names” were even randomized so people couldn’t brag about how long ago they had walked through the door. Not like they wanted to, not after that experience, but this way there was no chance of temptation.

For you see, nobody was forced to walk through that door, a nobody who had gone through mentioned it to others. It wasn’t advertised, but everyone knew about it, one way or another. Some thought about it every day until they finally just did it, and for some it barely registered with them and they never did. But they all knew. It was encoded in fairytales and scripture. It was woven into pop lyrics and advertising jingles. It was never overt, but it was always there. It was kind of like a pattern you could only see when you had polarizing sunglasses on. It was hidden in plain sight, but only those with eyes to see noticed.

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