Today is National Doughnut Day, and I’m here to preach to you the Gospel of Krispy Kreme. Sure, there are other doughnuts, but they just aren’t even in the same league. Krispy Kreme is a melt-in-your-mouth bit of yumminess that is unique among doughnuts. They are yeast doughnuts.
All other doughnuts are nice, but they are cake doughnuts. Cake doughnuts are dry. They crumble. They have to be eaten with milk or coffee. They make you feel full much too fast. Cake doughnuts are only acceptable the day they are made. They aren’t even really great that day, but they are passable.
Krispy Kreme doughnuts are soft and tasty for several days after purchase. But the best time to eat them is when they are hot. The stores have a huge neon sign letting you know that are making doughnuts right then. There is even an app for your iPhone that will let you know when they are making doughnuts at a location near you. How is that for customer service and satisfaction? Also, their website says that the ingredients are vegetarian and kosher – win!
The best part is that you can even watch the doughnuts being made. In other places they are only visible when they are ready to be sold. It is not only cool to watch them being made, but it proves that this company is trustworthy. No sneakiness here! No skulking around in the back, making doughnuts on the sly. At a Krispy Kreme store you can see the doughnuts ride in the proofer, rising up on perforated metal trays like a vertical Ferris Wheel. Then they come to their bath of hot oil, where they bob along like contented rubber duckies. Shortly they are turned to cook the other side with beautiful acrobatic flip. They then travel to a metal conveyor where they glide under a shower of white cream, coating them with a delectable thin layer of liquid sugar that cools to a crackly consistency. It is just magical to watch the entire process.
But the proof of the glory of Krispy Kreme is their motto. “Hot, Fresh, Now”. If that isn’t a mantra, I don’t know what one is. Even their shape is meditative. The original, plain doughnuts are round, like the infinity of time and space. They are empty in the middle, to remind you to empty your mind. They are like a beautiful visual Zen koan.
I accept that there are people who like other doughnuts. I’m sad for them that they don’t appreciate the glory that is Krispy Kreme. I’ll eat other doughnuts if I have no other choice, but I’ll be thinking about the tender, moist, sweet goodness of Krispy Kreme the whole time.
My friends, I tell you that Krispy Kreme is The One True Doughnut. All other doughnuts are OK, but as for me and my house, we will eat Krispy Kreme.